Zara...and Her Sisters PDF ePub eBook

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Zara...and Her Sisters free pdf Zara and her sisters, with 3,626 shops across the world, are the indisputable global leaders in the textile sector, under the careful guidance of founder, Amancio Ortega. Many people have tried to recreate its magical formula, but the secrets to Zara's success have until now been closely guarded. These are many speculative theories that try to explain the incredible success of the Inditex group ranging from clandestine workshops full of ill-treated employees to capital coming from unmentionable sources. But of course they are not true and in fact it is hard to believe that the secret of Zara's success consists of normal strategies such as choosing the right employees, training them and passing responsibilities on to them. It is also about investing in the best location, even if this costs a huge amount of money and having the facilities ready to react quickly to unforeseen events. And of course above all, their success lies in listening to their customers. Enrique Badia has managed to get inside Zara's world in this fantastic business history book, and uncover the secrets to the success of this giant company.

About Enrique Badia

ENRIQUE BADIA has had extensive experience in both journalistic and business areas. As well as a career in radio, Badia has worked for the Spanish journal El Pais, he was the vice-editor of the economic Spanish journal Cinco Dias, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanship of INI, Instituto Nacional de Industria, (National Institute of Industry), the press office director of the Chairmanship of Iberia, the director of Acesa (Spanish motorway management and mobility services company), the managing director of the Spanish consultant company EFM, the assistant director of the Chairmanship of Airtel and the director of the CMT (Telecommunications Market Commission). He is a consultant, economic analyst and a regular media columnist. He is also the author of Rumasa (Planeta, 1983) and a member of the editorial board of LID since 1996.

Details Book

Author : Enrique Badia
Publisher : Palgrave Macmillan
Data Published : 31 July 2009
ISBN : 0230229913
EAN : 9780230229914
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 312 pages
Age + : 15 years
Language : English
Rating :

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    . Zara and her sisters, with 3,626 shops across the world, are the indisputable global leaders in the textile sector, under the careful guidance of founder, Amancio Ortega. Many people have tried to r