Mud, Sweat and Beers PDF ePub eBook

Books Info:

Mud, Sweat and Beers free pdf This work is short-listed for the North American Society for Sport History Book Award 2003. Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink. Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of todays major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.

About Tony Collins

Tony Collins is Research Fellow, International Centre for Sports History and Culture, De Montfort University. Wray Vamplew is Research Professor, University of Stirling.

Details Book

Author : Tony Collins
Publisher : Berg Publishers
Data Published : 23 May 2002
ISBN : 1859735584
EAN : 9781859735589
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

Reviews Mud, Sweat and Beers

17 Comments Add a comment

Related eBooks Download

  • Alcohol: a History free pdfAlcohol: a History

    Whether as wine. beer. or spirits. alcohol has had a constant and often controversial role in social life. In his innovative book on the attitudes toward and consumption of alcohol..

  • The World Atlas of Sport free pdfThe World Atlas of Sport

    From the USA's Big 4 to Pele's Beautiful Game. sport is a major player in global cultural relations and commerce. Sport fuels the media. stimulates commerce..

  • Drinking in America free pdfDrinking in America

    In DRINKING IN AMERICA. best-selling author and historian Susan Cheever chronicles the many stages to our national love affair with booze. taking a long. thoughtful look at the way alcohol has permeated and affected our nation's history from the drunkenness of George Washington to the current effect of alcohol abuse American health care..

  • Paralympics and Disability Sport free pdfParalympics and Disability Sport

    Academic research on the Paralympics and disability sport is growing. University courses. governing bodies. and sporting organisations are also witnessing a rise of interest in disabled sport. This book is therefore timely and of importance..

  • Global Sport Sponsorship free pdfGlobal Sport Sponsorship

    Estimated to have an annual worth of USD24.8 billion dollars. the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus..

  • Mud, Sweat and Beers free pdfMud, Sweat and Beers

    Free Books To Read Online For Free. This work is short-listed for the North American Society for Sport History Book Award 2003. Alcohol is never far from sporting events. Although popular thinking on