The Handbook of Communication and Corporate Reputation PDF ePub eBook

Books Info:

The Handbook of Communication and Corporate Reputation free pdf With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

About Craig E. Carroll

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Universita della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media , and serves on the editorial boards for Corporate Communication , Corporate Reputation Review , Journal of Communication , Journal of Public Relations Research , Public Relations Journal , Public Relations Inquiry , and Public Relations Review . His research on corporate reputation has been presented in over 15 countries.

Details Book

Author : Craig E. Carroll
Publisher : John Wiley
Data Published : 03 June 2013
ISBN : 1118335538
EAN : 9781118335536
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 656 pages
Age + : 15 years
Language : English
Rating :

Reviews The Handbook of Communication and Corporate Reputation



17 Comments Add a comment




Related eBooks Download


  • A Handbook of Corporate Communication and Public Relations free pdfA Handbook of Corporate Communication and Public Relations

    A bold addition to existing literature. A Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication. comprehensively positioning the field's most current debates..


  • Reputation Management free pdfReputation Management

    Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril..


  • Reputation Management free pdfReputation Management

    Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril..


  • The Death of Corporate Reputation free pdfThe Death of Corporate Reputation

    Why did the financial scandals really happen. Why are they continuing to happen. In The Death of Corporate Reputation. Yale's Jonathan Macey reveals the real..


  • Business Communication in the 21st Century free pdfBusiness Communication in the 21st Century

    From the basic model of communication to persuasive language in advertising. be prepared to go on a journey of discovery of the corporate world in a global context. Learn how the internet has added value to communication..


  • The Handbook of Communication and Corporate Reputation free pdfThe Handbook of Communication and Corporate Reputation

    . With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflec