International Advertising Law PDF ePub eBook

Books Info:

International Advertising Law free pdf Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition. International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco). Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book will serve as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

About Paul Jordan

However, at this time we can't provide you with details about your Manager Paul Jordan. However does not always mean that we do not work to be with her selection. In addition we ask that you help us in this subject. For those who have free time and require will certainly profoundly get pleasure from if you tell all of us your data. Whenever obtaining these responses and information from people with regards to the International Advertising Law Author Paul Jordan, most of us 1st the girl look at. As soon as we all ensure that most correct, simply post the item. Most of us see why help in addition to many thanks before hand.

Details Book

Author : Paul Jordan
Publisher : Globe Business Publishing Ltd
Data Published : 20 May 2014
ISBN : 1909416045
EAN : 9781909416048
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 512 pages
Age + : 15 years
Language : English
Rating :

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