Reputation Management PDF ePub eBook

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Reputation Management free pdf Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York- Gail Belmuth, International Flavors

About John Doorley

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Details Book

Author : John Doorley
Publisher : CRC Press
Data Published : 01 January 2007
ISBN : 6610732272
EAN : 9786610732272
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 458 pages
Age + : 15 years
Language : English
Rating :

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