The Culture Code PDF ePub eBook

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The Culture Code free pdf Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter

About Clotaire Rapaille

Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including "60 Minutes II" and on the front page of the "New York Times" Sunday Styles section. He lives in Tuxedo Park, New York.

Details Book

Author : Clotaire Rapaille
Publisher : Broadway Books (A Division of Bantam Doubleday Del
Data Published : 17 August 2007
ISBN : 0767920570
EAN : 9780767920575
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 213 pages
Age + : 15 years
Language : English
Rating :

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