Mm PDF ePub eBook

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Mm free pdf Created by the continuous feedback of a "student-tested, faculty-approved" process "MM, 3/e" uses a visually appealing succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of today's marketing management. This engaging solution is available at a value-based price with an exciting approach that's proven to increase retention and outcomes. "MM, 3/e" employs an integrated marketing management framework using new and proven learning features to detail key concepts, while useful exhibits and graphics further describe key principles. This magazine-style book incorporates the latest statistics as well as new coverage that highlights the importance of social media as well as the impact of consumer behavior on successful marketing management. An accompanying complete set of cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific "MM, 3/e" chapters. Trust the unique MM, 3/e's comprehensive content and complete resources to help your students better understanding and apply marketing management for business success.

About Dawn Iacobucci

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Details Book

Author : Dawn Iacobucci
Publisher : South-Western College Publishing
Data Published : 02 March 2012
ISBN : 113319060X
EAN : 9781133190608
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 18 years
Language : English
Rating :

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    Free Downloads Of Books. Created by the continuous feedback of a "student-tested, faculty-approved" process "MM, 3/e" uses a visually appealing succinct approach, tear-out review cards for students an