Harry Potter PDF ePub eBook

Books Info:

Harry Potter free pdf The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand. Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.

About Susan Gunelius

SUSAN GUNELIUS is President

Details Book

Author : Susan Gunelius
Publisher : Palgrave Macmillan
Data Published : 03 June 2008
ISBN : 023020323X
EAN : 9780230203235
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 216 pages
Age + : 15 years
Language : English
Rating :

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