Online Public Relations PDF ePub eBook

Books Info:

Online Public Relations free pdf The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

About David Phillips

David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicacao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a senior lecturer in public relations at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project and has run the Mediations weblog(http://publicsphere.typepad.com) since April 2004.

Details Book

Author : David Phillips
Publisher : Kogan Page Ltd
Data Published : 03 May 2009
ISBN : 0749457422
EAN : 9780749457426
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

Reviews Online Public Relations



17 Comments Add a comment




Related eBooks Download


  • Recruiting on Social Media with Linkedin, Facebook and Twitter free pdfRecruiting on Social Media with Linkedin, Facebook and Twitter

    Growing numbers of recruiters use social media as a talent sourcing tool. So far. social media recruitment has largely been confined to professional recruiters and larger corporates but smaller companies with more limited resources are also including a social media element in their online recruitment strategy..


  • Social Media and the Value of Truth free pdfSocial Media and the Value of Truth

    Social media is ubiquitous. From Facebook and Twitter to YouTube. the blogosphere. and Massively Multi-Player Online Role-Playing Games. people have plugged into numerous online venues for social..


  • Public Relations Writing and Media Techniques free pdfPublic Relations Writing and Media Techniques

    The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals..


  • Radically Transparent free pdfRadically Transparent

    The explosion of social media blogs. social networking sites. and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer..


  • Public Relations Writing and Media Techniques Plus Mysearchlab with Etext free pdfPublic Relations Writing and Media Techniques Plus Mysearchlab with Etext

    The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals..


  • Online Public Relations free pdfOnline Public Relations

    Comic Books Download. The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of