The Culture Code PDF ePub eBook

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The Culture Code  free pdf Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter

About Barrett Whitener

Dr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of The New York Times "Sunday Styles" section. He lives in Tuxedo Park, New York.

Details Book

Author : Barrett Whitener
Publisher : Little, Brown and Company
Data Published : 15 January 2008
ISBN : 1596591269
EAN : 9781596591264
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 6 pages
Age + : 15 years
Language : English
Rating :

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