Handbook of Consumer Behavior, Tourism, and the Internet PDF ePub eBook

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Handbook of Consumer Behavior, Tourism, and the Internet free pdf Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, "How do I get people to visit my Web site?" "Is my Web site attracting the 'right' kind of e-consumers?" and "How do I turn browsers into buyers?" The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract--and keep--online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: * the need for businesses to use internal examinations to determine and meet online consumer needs * the emerging field of e-complaint behavior--consumers taking to the Web to voice complaints about travel services * how to use e-tools to measure guest satisfaction * how to measure consumer reaction to Web-based technology * the Internet's impact on decision making for travel products * and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placementThe Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

About Juline E. Mills

Sadly, right now we cannot provide you with information about the Writer Juline E. Mills. However this does not always mean that individuals are unsuccessful on her behalf assortment. We also question which you allow us with this issue. For those who have leisure time and require will probably hugely appreciate in case you tell us all the information you have. As soon as receiving such feedback and knowledge by end users in regards to the Handbook of Consumer Behavior, Tourism, and the Internet Manager Juline E. Mills, we initially the woman's check. After we be certain that most true, simply just write-up this. Most of us appreciate this aid as well as thank you beforehand.

Details Book

Author : Juline E. Mills
Publisher : Routledge
Data Published : 21 May 2015
ISBN : 1138834866
EAN : 9781138834866
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 334 pages
Age + : 15 years
Language : English
Rating :

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