Electronic Media PDF ePub eBook

Books Info:

Electronic Media free pdf This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.)- however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms. The new 10th Edition features thoughtful revisions and includes moving the internet material to the front of the book, expanding the chapter that deals with Careers in Electronic Media, and placing greater emphasis on Promotion by giving it its own section in the Audience chapter.

About Lynne Schafer Gross

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. Edward J. Fink (Ph.D., Indiana University, 1993) is Associate Professor and Chair of the Department of Radio-TV-Film at California State University, Fullerton

Details Book

Author : Lynne Schafer Gross
Publisher : McGraw Hill Higher Education
Data Published : 01 December 2009
ISBN : 0070169004
EAN : 9780070169005
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 544 pages
Age + : 18 years
Language : English
Rating :

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