The Brand Bubble PDF ePub eBook

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The Brand Bubble free pdf How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y

About John Gerzema

John Gerzema is Chief Insights Officer for Young

Details Book

Author : John Gerzema
Publisher : Jossey Bass Wiley
Data Published : 24 October 2008
ISBN : 047018387X
EAN : 9780470183878
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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