Business Consulting in a Multicultural America PDF ePub eBook

Books Info:

Business Consulting in a Multicultural America free pdf "Business Consulting in a Multicultural America," a revised and expanded edition of the popular "Multicultural Marketing and Business Consulting," provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting.?It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

About Thaddeus Spratlen

Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Carey School of Business at Arizona State University. Michael Verchot is the founding director of the Consulting and Business Development Center at the University of Washington Foster School of Business.

Details Book

Author : Thaddeus Spratlen
Publisher : University of Washington Press
Data Published : 26 October 2015
ISBN : 0295994975
EAN : 9780295994970
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 260 pages
Age + : 15 years
Language : English
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