Market-Driven Management PDF ePub eBook

Books Info:

Market-Driven Management free pdf Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility- cultural diversity- value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

About Jean-Jacques Lambin

JEAN-JACQUES LAMBIN Professor of Market-Driven Management at the Universita degli Studi di Milano, Bicocca, Italy. He is also Professor Emeritus at the Universite Catholique de Louvain, Belgium, and is joint editor in chief of the European Business Forum (EBF). A specialist in strategic marketing, Lambin works as an analyst and consultant on problems of redeployment and restructuring of enterprises facing challenges due to the internationalisation of markets and market-driven management. ISABELLE SCHUILING Professor at the Louvain School of Management at the Universite Catholoque de Louvain, Belgium. She specialises in Strategic Marketing, Brand Management and Global Marketing Strategies. Prior to her academic career she was Marketing Director at Proctor

Details Book

Author : Jean-Jacques Lambin
Publisher : Palgrave Macmillan
Data Published : 08 June 2012
ISBN : 0230276024
EAN : 9780230276024
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 624 pages
Age + : 15 years
Language : English
Rating :

Reviews Market-Driven Management



17 Comments Add a comment




Related eBooks Download


  • Business-to-Business Marketing free pdfBusiness-to-Business Marketing

    This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: * More coverage of digital marketing and social media in relation to B2B * More coverage of issues relating to sustainability and corporate social responsibility * More visual features and an update of the 'B2B Snapshots' * New international examples and case studies including Zara..


  • Essentials of Marketing Research, Global Edition free pdfEssentials of Marketing Research, Global Edition

    For courses in Marketing Research at two- and four-year colleges and universities An engaging. do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students..


  • Marketing: An Introduction free pdfMarketing: An Introduction

    For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven. practical. and engaging approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy..


  • Sustainable Growth in Global Markets free pdfSustainable Growth in Global Markets

    Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management..


  • Strategic Marketing Problems free pdfStrategic Marketing Problems

    For courses in Marketing Strategy. Marketing Management. and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing..


  • Market-Driven Management free pdfMarket-Driven Management

    Download Free Books ePub. Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how mar