Design for Business: Volume 2 PDF ePub eBook

Books Info:

Design for Business: Volume 2 free pdf One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio- an essay on the importance of a research-led design practice in typography- a consideration of color and brand identity- an essay on packaging design testing methods- a study of greenwashing, sustainability, and communication design- a case study on organizational management by design- an essay on strategic decision-making in new product development- research on how Australian businesses are hiring designers- and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

About Gjoko Muratovski

Gjoko Muratovski is head of the Communication Design Department at the Auckland University of Technology and area chairman for business at the Popular Culture Association of Australia and New Zealand. He is also the editor in chief of the Journal of Design, Business, and Society.

Details Book

Author : Gjoko Muratovski
Publisher : Intellect Books
Data Published : 04 April 2014
ISBN : 1783203765
EAN : 9781783203765
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 200 pages
Age + : 15 years
Language : English
Rating :

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