Marketing Management PDF ePub eBook

Books Info:

Marketing Management free pdf This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses- marketing management, if taught at the graduate level.

About Madan Annavarluja

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Details Book

Author : Madan Annavarluja
Publisher : South-Western, Division of Thomson Learning
Data Published : 11 May 2000
ISBN : 0324027370
EAN : 9780324027372
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 98 pages
Age + : 15 years
Language : English
Rating :

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