Getting Started with Business Analytics PDF ePub eBook

Books Info:

Getting Started with Business Analytics free pdf Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.

About David Roi Hardoon

David R. Hardoon is head of analytics at SAS Singapore, where he is responsible for the positioning of business analytics capabilities and solutions to customers across different business sectors. Dr. Hardoon is also an adjunct faculty member in the School of Information Systems at Singapore Management University and an honorary senior research associate in the Centre for Computational Statistics and Machine Learning at University College London. His research interests include developing and applying computational analytical models for business knowledge discovery and analysis in areas such as taxonomy, neuroscience, aerospace, and finance. He earned a PhD in computer science in the field of machine learning from the University of Southampton. Galit Shmueli is a SRITNE chaired professor of data analytics and associate professor of statistics and information systems at the Indian School of Business. She is the author of 70 journal articles, references, textbooks, and book chapters in statistics, management, information systems, and marketing. Her research and teaching focus on statistical and data mining methods for contemporary data and applications in information systems and healthcare. She earned a PhD in statistics from the Israel Institute of Technology.

Details Book

Author : David Roi Hardoon
Publisher : Chapman
Data Published : 02 April 2013
ISBN : 1439896534
EAN : 9781439896532
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 190 pages
Age + : 15 years
Language : English
Rating :

Reviews Getting Started with Business Analytics



17 Comments Add a comment




Related eBooks Download


  • Marketing Analytics free pdfMarketing Analytics

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory..


  • Marketing Analytics free pdfMarketing Analytics

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory. but in today's busy offices..


  • Predictive Analytics For Dummies free pdfPredictive Analytics For Dummies

    Combine business sense. statistics. and computers in a new and intuitive way. thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends..


  • Movie Analytics free pdfMovie Analytics

    Movies will never be the same after you learn how to analyze movie data. including key data mining. text mining and social network analytics concepts. These techniques may then be used in endless other contexts..


  • Data Science and Big Data Analytics free pdfData Science and Big Data Analytics

    Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use..


  • Getting Started with Business Analytics free pdfGetting Started with Business Analytics

    . Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It b