The Third Screen PDF ePub eBook

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The Third Screen free pdf The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.

About Chuck Martin

Chuck Martin is director of the Center for Media Research at MediaPost in New York, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of NFI Research, which regularly surveys 2,000 senior executives and managers in 50 countries. Chuck is an avid public speaker and author of eight business books, including two NYT Business Best Sellers The Digital Estate and Net Future as well as SMARTS and Work Your Strengths. He has appeared on CNN, CNBC, Fox and ABC-TV News Now.

Details Book

Author : Chuck Martin
Publisher : Nicholas Brealey Publishing
Data Published : 01 March 2011
ISBN : 185788907X
EAN : 9781857889079
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 230 pages
Age + : 15 years
Language : English
Rating :

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