Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF ePub eBook

Books Info:

Marketing Destinations and Venues for Conferences, Conventions and Business Events free pdf "Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing- strategic marketing planning, ROI and strategy evaluation- destination and venue selling strategies- future challenges, opportunities and supply-side developments- author commentary and international case studies identifies 'best practice' in marketing and promotion- pulls together in one volume the latest ideas, research, and current and future trends- and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q

About Tony Rogers

Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.

Details Book

Author : Tony Rogers
Publisher : Butterworth-Heinemann Ltd
Data Published : 25 April 2006
ISBN : 0750667001
EAN : 9780750667005
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 296 pages
Age + : 18 years
Language : English
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