Legends in Marketing PDF ePub eBook

Books Info:

Legends in Marketing free pdf The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of nine volumes, is a tribute to Jagdish N. Sheth. Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing. Volume One: Consumer Behavior: Conceptual Foundations Edited by Richard J. Lutz Volume Two: Consumer Behavior: Empirical Research Edited by: C. Whan Park Volume Three: Visioning the Future Edited by Balaji C. Krishnan Volume Four: International Marketing Edited by Abdolreza Eshghi Volume Five: Managerial Marketing: The Early Years Edited by Can Uslay Volume Six: Managerial Marketing: Current Thought Edited by Rajendra S. Sisodia Volume Seven: Organizational Buyer Behaviour Edited by Arun Sharma Volume Eight: Relationship Marketing Edited by Atul Partvatiyar Volume Nine: Research Methods Edited by Balaji C. Krishnan

About Balaji C. Krishnan

Balaji C. Krishnan is an Associate Professor in the Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, University of Memphis, USA. He is also the Director of MBA Programs.

Details Book

Author : Balaji C. Krishnan
Publisher : SAGE India
Data Published : 13 January 2015
ISBN : 9351500713
EAN : 9789351500711
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 2376 pages
Age + : 15 years
Language : English
Rating :

Reviews Legends in Marketing



17 Comments Add a comment




Related eBooks Download


  • Legends in Marketing free pdfLegends in Marketing

    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field..


  • Legends in Marketing free pdfLegends in Marketing

    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field..


  • Adoption of Innovation free pdfAdoption of Innovation

    This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations..


  • Legends in Consumer Behaviour free pdfLegends in Consumer Behaviour

    The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field..


  • Marketing the Arts free pdfMarketing the Arts

    Marketing the Arts offers new and exciting ways to study and practice arts marketing. moving away from traditional managerial marketing to embrace other areas of marketing theory. including branding and consumer culture theory..


  • Legends in Marketing free pdfLegends in Marketing

    . The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in t