Television Brandcasting PDF ePub eBook

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Television Brandcasting free pdf Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie

About Jennifer Gillan

Jennifer Gillan is Professor of English and Media Studies at Bentley University. She is author of Television and New Media: Must-Click TV (Routledge 2010). Gillan's articles have appeared in Cinema Journal, American Literature, Arizona Quarterly, Duke Journal of Gender Law

Details Book

Author : Jennifer Gillan
Publisher : Routledge
Data Published : 20 November 2014
ISBN : 1135020612
EAN : 9781135020613
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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