The Upside of the Downturn PDF ePub eBook

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The Upside of the Downturn  free pdf As this historic downturn continues, managers are struggling to maintain profits, respond to customers, and lead their people. The old rules no longer apply.
But according to Geoff Colvin, one of America's most respected business journalists, even the scariest recession has an upside. Savvy managers can take practical steps to prevail now and come out stronger when the downturn ends.
Based on extensive interviews with global executives and other experts, Colvin synthesizes the ten most important guidelines for tough times. Among them:
Reevaluate people. Mass layoffs are tempting, but great companies often find alternatives. And if your competitors fire their best people, grab them.
Keep investing in your core business. It might make sense to actually increase some spending.
Don't rush to cut prices. The long-term danger often outweighs the short-term boost.
Colvin tells stories of companies that have already adopted these strategies, with encouraging results.

About Geoff Colvin

Geoff Colvin, senior editor-at-large for" Fortune," writes its popular column "Value Driven." He lectures widely and is a regular lead moderator for the Fortune Global Forum. He also offers daily commentary on the CBS Radio Network. His first book, "Talent Is Overrated," earned international acclaim and was a "Wall Street Journal, Business Week," and "New York Times" business bestseller. He lives in Fairfield, Connecticut.

Details Book

Author : Geoff Colvin
Publisher : Gildan Media Corporation
Data Published : 01 July 2009
ISBN : 1596593970
EAN : 9781596593978
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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