The Marketing Executive's Best Practices Collection PDF ePub eBook

Books Info:

The Marketing Executive's Best Practices Collection free pdf This collection of over 1,100 pages of Chief Marketing Officer best practices is the most definitive resource ever assembled for marketing executives. The collection features the largest collection ever of best practices on marketing management strategies, available exclusively in this collection - the chapters are written by CMOs of companies such as Coca-Cola, Yahoo!, Unilever, ABC, Allstate, Mitsubishi Motors, Lucent Technologies, Pepsi, Time Warner, Lands' End and more. Within these pages lies a wealth of critical information, which every marketing executive should have at their fingertips - and is guaranteed to make an immediate impact and pay for themselves time and again. In addition, the collection features examples of 50 specific marketing and media purchasing strategies employed by top CMOs, as well as a plethora of expert analysis and indispensable advice on negotiation points and tactics, guaranteed to have a significant impact on decisions that affect the bottom line of your company. The collection includes two executive style binders with approximately 1,100 pages of text, a detailed index sorted by topic, company and keywords, and a CD-ROM with all the content in PDF for easy reference on your computer. The collection features topics such as the following (some from previous books and reports published by Aspatore, others found only in this collection, all exclusively from Aspatore Books - at a discount of over 50 per cent off normal pricing): Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment - Creating a Successful Brand in Broadcasting- Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation - Avoiding Landmines and Gaining Valuable Customers- Joseph Tripodi, Senior Vice President

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Details Book

Author : Aspatore Books
Publisher : Aspatore Books
Data Published : 01 March 2006
ISBN : 1596224444
EAN : 9781596224445
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 1100 pages
Age + : 15 years
Language : English
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    Sites To Download Books. This collection of over 1,100 pages of Chief Marketing Officer best practices is the most definitive resource ever assembled for marketing executives. The collection features