The Art of the Long View PDF ePub eBook

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The Art of the Long View free pdf What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In "The Art of the Long View" the author outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG

About Peter Schwartz

PETER SCHWARTZ is one of the worlda s leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the worlda s leading--edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.

Details Book

Author : Peter Schwartz
Publisher : John Wiley
Data Published : 25 September 1997
ISBN : 0471977853
EAN : 9780471977858
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
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