The New Professional Salesman PDF ePub eBook

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The New Professional Salesman free pdf Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of globalization, technological change and changing concepts of loyalty in the 21st century. The New Professional Salesman: Meeting Challenges in the 21st Century, written in Walter Vieira's inimitable style with simplicity, humour and clarity, will appeal to sales professionals who are not inclined to read heavy tomes on the subject. The book meets the need of companies with both large field forces (pharmaceutical, FMCG, consumer durables, engineering) and a small number of salespersons. Such companies can now buy a copy for each salesperson and effectively provide a full training program for the cost of a 'day's travel allowance'. Covering the entire spectrum of the selling process, the book features: a systematic organisation of material on the theory of selling - in the context of 21st century requirements- use of case studies to elucidate strategies- questions to reflect on and action points at the end of every chapter - to stimulate thinking, self-analysis and self-improvement- a focus on the use of technology to improve selling effectiveness- and a simple style of writing to make learning a pleasure. This book is a must read for all salespersons and entrepreneurs, whether they sell products or services. Trainers will also find the book immensely helpful in conducting sales training workshops.

About Walter Vieira

Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations-Glaxo, Warner Lambert, and the Boots Company. A Certified Management Consultant (CMC) and a Fellow of the Institute of Management Consultants of India (FIMC), he provides training services and consultancy in business and marketing strategies to several organizations in India and abroad. Walter Vieira has taught at leading management institutes in India, such as Jamnalal Bajaj Institute of Management, University of Mumbai and Administrative Staff College of India (ASCI) in Hyderabad, and has lectured at the J.L. Kellogg School of Management, Drexel Business School, the Cornell University- Rady School of Management, University of Rhode Island (URI)- Lake Forest College, among others (all in the US)- Boston Management School, Zaragoza, Spain- and other business schools in Thailand, Hong Kong, Nigeria, and so on. He has published more than 900 articles in the business and general press and was on the Advisory Board of the Journal of Management Consultants, USA. Walter Vieira has also authored 10 books, of which three were written jointly with C. Northcote Parkinson and M.K. Rustomji. His most recent books include The Winning Manager (2014) and earlier ones are Successful Selling and The New Sales Manager. He has addressed the World Congress of Management Consultants in Rome (1993), Yokohama (1996) and Berlin (1999)- and the World Marketing Summit in Dhaka (2012) and Tokyo (2014 and 2015). He has been active in social marketing for organizations such as Cancer Aid, World Wildlife Fund, and Consumer Education and Research Society. He is presently the Chairman of the The Consumer Education

Details Book

Author : Walter Vieira
Publisher : Response Books
Data Published : 20 October 2008
ISBN : 8178298929
EAN : 9788178298924
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 164 pages
Age + : 15 years
Language : English
Rating :

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