American Look PDF ePub eBook

Books Info:

American Look free pdf From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual wear for town and country, travel and leisure, was at the centre of this shift. Sportswear provided busy career women, college girls and housewives with clothes that could be worn on all occasions.Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born. The story that unfolds reveals, with the aid of some wonderful illustrations, how New York's emergent style became dynamic and modern, like the city itself, expressive of the American ideal of athletic, long-limbed women- and how it tapped into both metropolitan Americanness and the America of wide-open spaces.It explores the designers, such as Claire McCardell, Clare Potter and Tina Leser, themselves embodiments of the modern, active woman, and how they gave middle class American women New York sportswear as an alternative to Parisian-inspired designs. It looks for the first time at how its style connected not just to ideals of patriotism and democracy, but to current notions of cleanliness and hygiene, and for example, to 1930s theories of body image, and contemporary dance.

About Rebecca Arnold

Rebecca Arnold is Guest Professor in Fashion Studies at Stockholm University. She was previously Senior Lecturer at Central Saint Martins College of Art

Details Book

Author : Rebecca Arnold
Publisher : I.B.Tauris
Data Published : 30 September 2008
ISBN : 1860647634
EAN : 9781860647635
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews American Look

17 Comments Add a comment

Related eBooks Download

  • Men's American Fashion free pdfMen's American Fashion

    In the same series as the bestselling American Fashion and American Fashion Accessories. Assouline and the Council of Fashion Designers of America present American Fashion Menswear. the most authoritative and exciting book to date on the evolution of menswear in our country over the past century..

  • Modern American Women Writers free pdfModern American Women Writers

    "Modern American Women Writers" is a rich examination of how the lives of thirty-two of America's leading writers shaped the literature they produced. The essays in this book are by the best scholars in the field of women's studies and combine illuminating biographical detail with thoughtful discussions of each author's work..

  • Style Guide  :  Fashion from Head to Toe free pdfStyle Guide : Fashion from Head to Toe

    This is the second book in a series of illustrated guides to popular subjects such as natural history and fashion. beautifully presented as a book of high-quality decorative black-and-white prints. "Style Guide: Fashion From Head to Toe" features incredible clothes from 1900 to the modern-day..

  • Shout, Sister, Shout! free pdfShout, Sister, Shout!

    A "New York Times Book Review" Editor's Pick Long before "women in rock" became a media catchphrase. African American guitar virtuoso Rosetta Tharpe proved in spectacular fashion that women could rock..

  • Preppy: Cultivating Ivy Style free pdfPreppy: Cultivating Ivy Style

    The authoritative fashion history of the roots. growth. and offshoots of the quintessentially American preppy style. "Preppy" offers the first definitive and in-depth volume on preppy fashion..

  • American Look free pdfAmerican Look

    Free Downloads For Books. From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual