Wine Marketing PDF ePub eBook

Books Info:

Wine Marketing free pdf Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

About C. Michael Hall

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Details Book

Author : C. Michael Hall
Publisher : Butterworth-Heinemann Ltd
Data Published : 24 September 2007
ISBN : 0750654201
EAN : 9780750654203
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 360 pages
Age + : 18 years
Language : English
Rating :

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