New Products Management PDF ePub eBook

Books Info:

New Products Management free pdf Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

About C.Merle Crawford

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Details Book

Author : C.Merle Crawford
Publisher : McGraw Hill Higher Education
Data Published : 01 September 2014
ISBN : 1259254348
EAN : 9781259254345
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 608 pages
Age + : 15 years
Language : English
Rating :

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