An Implementation of the Lead User Market Research Method in a Low Tech Product Area PDF ePub eBook

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An Implementation of the Lead User Market Research Method in a Low Tech Product Area free pdf Excerpt from An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 Implementations of the lead user market research method reported on to date have focused on product areas where many users could be expected to have a high level of technical training and skill. But it is quite possible that many or all users of a given product type are not technically skilled, and it would be useful to know if the lead user method can be applied under such conditions. In this paper we report on a lead user method case carried out in a product area characterized by users with only a low level of technical training. In this case, we did find that we were able to identify a set of highly innovative lead users. And, in joint product development work with a manufacturer, these users proved able to provide detailed new product concepts judged to be of great commercial value. The manufacturer who cooperated in this case study also provides anecdotal evidence that the lead user method is significantly faster and cheaper than methods previously used. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully- any imperfections that remain are intentionally left to preserve the state of such historical works.

About Cornelius Herstatt

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Details Book

Author : Cornelius Herstatt
Publisher : Forgotten Books
Data Published : 27 September 2015
ISBN : 1332265065
EAN : 9781332265060
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 30 pages
Age + : 15 years
Language : English
Rating :

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  • An Implementation of the Lead User Market Research Method in a Low Tech Product Area free pdfAn Implementation of the Lead User Market Research Method in a Low Tech Product Area

    Free Online Books No Download. Excerpt from An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 Implementations of the lead user market