Communication for Behavior Change PDF ePub eBook

Books Info:

Communication for Behavior Change free pdf The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on how to create serial or stand-alone radio dramas that attract the attention of audiences and encourages them to make changes in their lives to improve their standard of living. The book teaches people how to: * Create RADIO DRAMAS that will appeal to a select audience. * Create characters that represent and attract the target audience. * Introduce subtle and convincing ways to improve the standard of living of the audience. * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately.

About Esta de Fossard

Esta de Fossard is Professor at The Johns Hopkins Zanvyl Krieger School of Advanced Communication. For many years prior to this, she was Senior Communication Advisor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the University of Southern California, Ohio University, and George Mason University in Virginia. De Fossard has been working in the field of behavior change communication for more than 30 years and has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, script writing, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also an author with more than 50 books-both for adults and children-to her credit. Among other books in this series are Writing and Producing Radio Dramas, Using Education- Entertainment for Distance Education in Community Work.

Details Book

Author : Esta de Fossard
Publisher : SAGE India
Data Published : 18 August 2015
ISBN : 9351501663
EAN : 9789351501664
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 324 pages
Age + : 15 years
Language : English
Rating :

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