Analyzing Music in Advertising PDF ePub eBook

Books Info:

Analyzing Music in Advertising free pdf The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjaer sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

About Nicolai Graakjaer

Nicolai Jorgensgaard Graakjaer (NJG) was born in 1972 in Denmark. He is Professor (WRS) of Mediated Communication in the Department of Communication and Psychology at the University of Aalborg, Denmark. NJG has published his research in, e.g., Popular Music

Details Book

Author : Nicolai Graakjaer
Publisher : Routledge
Data Published : 23 December 2014
ISBN : 1138781088
EAN : 9781138781085
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 182 pages
Age + : 15 years
Language : English
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