The Art of Choosing PDF ePub eBook

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The Art of Choosing free pdf Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

About Sheena Iyengar

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as "Fortune" and "Time" magazines, the "NYT "and the "WSJ," and in books such as "Blink" and "The Paradox of Choice."

Details Book

Author : Sheena Iyengar
Publisher : Twelve
Data Published : 09 March 2011
ISBN : 0446504114
EAN : 9780446504119
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 339 pages
Age + : 15 years
Language : English
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  • The Art of Choosing free pdfThe Art of Choosing

    . Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
    Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions abo