Precision Marketing PDF ePub eBook

Books Info:

Precision Marketing free pdf Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for ways to spend to target buyers in sophisticated ways. This book breaks down the perspectives and skills necessary to deliver powerful marketing results. Includes case studies.

About Sandra Zoratti

Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions, a Ricoh Company. She is recognized as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content. Lee Gallagher is Director of Precision Marketing and Sales for InfoPrint Solutions, with extensive experience in the hospitality,retail and distribution industries.

Details Book

Author : Sandra Zoratti
Publisher : Kogan Page
Data Published : 01 June 2012
ISBN : 0749465352
EAN : 9780749465353
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
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