The IABC Handbook of Organizational Communication PDF ePub eBook

Books Info:

The IABC Handbook of Organizational Communication free pdf This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator- communications and ethics as a whole- corporate social responsibility and sustainability issues- basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management- internal communication/employee communication issues- international and multicultural communication issues- generational issues- mixing traditional and social media- government relations- reputation management- basics of marketing communication as well as current trends- and customer relations.

About Tamara Gillis

Tamara L. Gillis, Ed.D., ABC, is professor and chairman of theDepartment of Communications at Elizabethtown College,Pennsylvania. She is an accredited business communicator throughthe International Association of Business Communicators (IABC), apast chairman of the IABC Research Foundation, and the 2004recipient of the IABC Research Foundation Lifetime FriendAward.

The International Association of Business Communicators and theIABC Research Foundation provide professional development programsand groundbreaking researchrepresenting the best globalcommunication practices, ideas, and experiences that enablecommunicators to develop highly ethical and effective performancestandards.


Details Book

Author : Tamara Gillis
Publisher : Jossey Bass Wiley
Data Published : 20 May 2011
ISBN : 0470894067
EAN : 9780470894064
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 480 pages
Age + : 15 years
Language : English
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