The Buying Brain : Secrets for Selling to the Subconscious Mind PDF ePub eBook

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The Buying Brain  :  Secrets for Selling to the Subconscious Mind free pdf

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

"The Buying Brain" offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. "The Buying Brain" gives you the key to:

Brain-friendly product concepts, design, prototypes, and formulation

Highly effective packaging, pricing, advertising, and in-store marketing

Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, "The Buying Brain" is your guide to the ultimate business frontier the human brain."

About Dr. A. K. Pradeep

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Details Book

Author : Dr. A. K. Pradeep
Publisher : Brilliance Audio
Data Published : October 2014
ISBN : 9781491552421
EAN : 9781313927147
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : years
Language : English
Rating :

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  • The Buying Brain  :  Secrets for Selling to the Subconscious Mind free pdfThe Buying Brain : Secrets for Selling to the Subconscious Mind

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    As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create bra