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Cases  free pdf "Sustainable Marketing" is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives such as: providing insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented- examining social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice- and, enabling students to demonstrate effective researching and organisational skills within sustainability for marketing practice area.

About Michael J. Polonsky

Michael Polonsky, BS Towson, MA Rutgers, MA (Economics) Temple, PhD ACU, is Professor of Marketing at Deakin University in Melbourne, Australia. Michael received the Society for Marketing Advances 'Distinguished Marketing Scholar Award' for 2010 for his many contributions on green marketing and best marketing practices for a global world. Clare D'Souza, Dip. Tourism Mgt, B.Com, LLB, MBA, M.Com, PhD (Economics), is Senior Lecturer in the School of Management at La Trobe University in Melbourne, Australia. Mehdi Taghian, BA (Econ) American UGradDip, MBus Monash, PhD Deakin, is Senior Lecturer in the Deakin Graduate School of Business at Deakin University in Melbourne, Australia.

Details Book

Author : Michael J. Polonsky
Publisher : Tilde University Press
Data Published : 31 December 2011
ISBN : 0734610858
EAN : 9780734610850
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 350 pages
Age + : 15 years
Language : English
Rating :

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  • Cases  free pdfCases

    Free Book Downloader. "Sustainable Marketing" is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives such as: providing i