Strategy and Sustainability PDF ePub eBook

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Strategy and Sustainability free pdf Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximising this year's profit. Sustainability often requires significant short term costs to secure a very long term benefit. It's difficult to bridge the gap. Strategy and Sustainability encourages its readers to move beyond the hype and takes a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. It blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Sr. Management might think about engaging with the topic, not to save the planet but to fulfil its medium and long term responsibility to shareholders and other stakeholders.

About Michael Rosenberg

Mike Rosenberg is an Assistant Professor at IESE Business School which has campuses in Barcelona, Madrid, New York, and Munich. Professor Rosenberg joined the faculty at IESE (Barcelona) after working for more than 15 years as a Management Consultant for companies such as Arthur D. Little, A.T. Kearney and Heidrich

Details Book

Author : Michael Rosenberg
Publisher : Palgrave Macmillan
Data Published : 28 September 2015
ISBN : 1137501731
EAN : 9781137501738
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 238 pages
Age + : 15 years
Language : English
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