Perspectives on Public Relations Historiography and Historical Theorization PDF ePub eBook

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Perspectives on Public Relations Historiography and Historical Theorization free pdf The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series features six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

About Tom Watson

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Details Book

Author : Tom Watson
Publisher : Palgrave Macmillan
Data Published : 12 June 2015
ISBN : 1137404361
EAN : 9781137404367
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 130 pages
Age + : 15 years
Language : English
Rating :

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