The Golden Crossroads PDF ePub eBook

Books Info:

The Golden Crossroads free pdf The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow's success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.

About Marco Bevolo

MARCO BEVOLO was born on the same day as W.A. Mozart, only a few years after. Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on automotive design, publishing and marketing communication. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P

Details Book

Author : Marco Bevolo
Publisher : Palgrave Macmillan
Data Published : 09 October 2009
ISBN : 0230250041
EAN : 9780230250048
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
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