Review of Marketing Research PDF ePub eBook

Books Info:

Review of Marketing Research free pdf "The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

About Naresh K. Malhotra

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Details Book

Author : Naresh K. Malhotra
Publisher : M.E. Sharpe
Data Published : 15 November 2009
ISBN : 0765621274
EAN : 9780765621276
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

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