A Technique for Producing Ideas PDF ePub eBook

Books Info:

A Technique for Producing Ideas free pdf A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

About James Webb Young

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

Details Book

Author : James Webb Young
Publisher : McGraw-Hill Professional
Data Published : 01 March 2003
ISBN : 0071410945
EAN : 9780071410946
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 64 pages
Age + : 15 years
Language : English
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