Fashion for the People PDF ePub eBook

Books Info:

Fashion for the People free pdf Marks and Spencer is an English institution synonymous with quality, reliability and customer care. But do we associate it with 'fashion'? Clothing the People considers the company's contribution to British - and, since the 1970s, international - fashion, drawing on previously unpublished company archives and employee interviews. Over the past century, MS has become known for bringing high fashion to the high street, offering well-designed clothing at affordable prices. The author analyzes the unique ways in which MS has democratized fashion - from its pioneering role in the application of new technology and the development of fabrics, to its marketing and promotional strategies. She examines the difficulties MS faced in the late 1990s and early twenty-first century and looks at its plans for rejuvenation in the future. MS is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

About Rachel Worth

Rachel Worth is Principal Lecturer in Fashion Studies at the Arts Institute at Bournemouth.

Details Book

Author : Rachel Worth
Publisher : Berg Publishers
Data Published : 01 December 2006
ISBN : 1845201744
EAN : 9781845201746
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 168 pages
Age + : 15 years
Language : English
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