Corporate Branding - Purpose / People / Process PDF ePub eBook

Books Info:

Corporate Branding - Purpose / People / Process free pdf The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed.

About Majken Schultz

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Details Book

Author : Majken Schultz
Publisher : Copenhagen Business School Press
Data Published : 07 December 2005
ISBN : 8763001403
EAN : 9788763001403
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 252 pages
Age + : 15 years
Language : English
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