The Road to Luxury PDF ePub eBook

Books Info:

The Road to Luxury free pdf

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles

For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

About Ashok Som

ASHOK SOM is Professor of Global Strategy in the Management Department at ESSEC Business School, Paris-Singapore. He is the founder of the India Research Center, was the Founding Associate Dean of the Global MBA program, and the founder of the Global Management Programs on Luxury and Retail Management (in partnership with Indian Institute of Management (IIM) Ahmedabad, India.

CHRISTIAN BLANCKAERT is the Chairman of Petit-Bateau. He is also the Senior Advisor of Eurazeo and a board member of Moncler and Champagne Piper-Heidseick. He has previously served as Executive Vice President of Hermes International from 1996 to 2009.


Details Book

Author : Ashok Som
Publisher : John Wiley
Data Published : 20 March 2015
ISBN : 0470830026
EAN : 9780470830024
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 464 pages
Age + : 15 years
Language : English
Rating :

Reviews The Road to Luxury



17 Comments Add a comment




Related eBooks Download


  • The Luxury Strategy free pdfThe Luxury Strategy

    The Luxury Strategy. written by two world experts on the subject. provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level..


  • Global Luxury Trends free pdfGlobal Luxury Trends

    The luxury industry is currently on a remarkable journey: despite the economic slowdown. Hermes. Louis Vuitton. Gucci and their counterparts announce record sales and profits in a growing and resilient market..


  • Luxury Cars (Top Marques) free pdfLuxury Cars (Top Marques)

    From super cars such as the Bugatti Veyron to the luxury Bentley. Mercedes and BMW. this series looks at the most incredible cars in existence. Top Marques: Luxury Cars looks at the history of luxury cars..


  • The Practical Spinner's Guide - Rare Luxury Fibers free pdfThe Practical Spinner's Guide - Rare Luxury Fibers

    It's time to look beyond wool. with The Practical Spinner's Guide: Rare Luxury Fibers. The go-to expert for fiber artists. Judith MacKenzie shares insights into working with uncommon (but readily available) luxury downs in this comprehensive..


  • The Practical Spinner's Guide - Rare Luxury Fibers free pdfThe Practical Spinner's Guide - Rare Luxury Fibers

    It's time to look beyond wool. with The Practical Spinner's Guide: Rare Luxury Fibers. The go-to expert for fiber artists. Judith MacKenzie shares insights into working with uncommon (but readily available) luxury downs in this comprehensive..


  • The Road to Luxury free pdfThe Road to Luxury

    .

    A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

    As key new luxury markets like Asia, Lati