The SAGE Handbook of Marketing Theory PDF ePub eBook

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The SAGE Handbook of Marketing Theory free pdf Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory- its philosophical underpinnings- major theoretical debates- the impact of theory on representations of the consumer- the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

About Barbara Stern

Pauline Maclaran is Professor of Marketing

Details Book

Author : Barbara Stern
Publisher : SAGE Publications Ltd
Data Published : 04 December 2009
ISBN : 144620698X
EAN : 9781446206980
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 544 pages
Age + : 15 years
Language : English
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