Selling the Invisible PDF ePub eBook

Books Info:

Selling the Invisible free pdf SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere- Focus Groups Don'ts- The More You Say, the Less People Hear- Seeing the Forest Around the Falling Trees

About Harry Beckwith

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services

Details Book

Author : Harry Beckwith
Publisher : Business Plus
Data Published : 03 May 2012
ISBN : 0446672319
EAN : 9780446672313
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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