The Winner Effect PDF ePub eBook

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The Winner Effect free pdf What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

About Ian Robertson

A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.

Details Book

Author : Ian Robertson
Publisher : Bloomsbury Publishing PLC
Data Published : 07 June 2012
ISBN : 1408824736
EAN : 9781408824733
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 320 pages
Age + : 15 years
Language : English
Rating :

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