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Sham free pdf Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it's neither-in fact it's much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposeeacute- of this multibillion-dollar industry and the real damage it is doing-not just to its paying customers, but to all of American society. Based on the author's extensive reporting-and the inside look at the industry he got while working at a leading "lifestyle" publisher--"SHAM" shows how thinly credentialed "experts" now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries. "SHAM" demonstrates how the self-help movement's core philosophies have infected virtually every aspect of American life-the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the "empowering" message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help's "Recovery" movement. "SHAM" also reveals: - How self-help gurus conduct extensive market research to reach the same customers over and over-without ever helping them - The inside story on the most notorious gurus-from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray - How your company might be wasting money on motivational speakers, "executive coaches," and other quick fixes that often hurt quality, productivity, and morale - How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything-from drug abuse to "sex addiction" to shoplifting--a dysfunction or disease - How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good - How the self-help movement inspired the disastrous emphasis on self-esteem in our schools - How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with "SHAM," the self-help industry has finally been called to account for the damage it has done. Also available as an eBook "From the Hardcover edition."

About Steven Salerno

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Details Book

Author : Steven Salerno
Publisher : Crown Publishing Group (NY)
Data Published : 21 June 2005
ISBN : 0307238652
EAN : 9780307238658
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
Rating :

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