Fashion Management PDF ePub eBook

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Fashion Management free pdf Who hasn't heard of the famous Antwerp Six? They have become recognised names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly- globalisation and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market- digitalisation and are turning traditional-value chains on their head and the need for sustainability is becoming a priority. This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalisation strategies, fashion marketing and social media, production and distribution.

About Annick Schramme

Annick Schramme is a professor and the coordinator of the Masters course in Cultural Management at the University of Antwerp and the Antwerp Management School. She occupies various executive positions in the cultural sector in Belgium and The Netherlands. Francesca Rinaldi studied economics at the Bocconi University in Milan. She does research on strategic management in the creative and fashion industry. Karina Nobbs teaches Fashion marketing at GCU in London.

Details Book

Author : Annick Schramme
Publisher : Lannoo
Data Published : 27 July 2014
ISBN : 9401412383
EAN : 9789401412384
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 15 years
Language : English
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